For Al-Esraa Pharmaceuticals at CPHI KSA, our team delivered a booth that balanced elegance with functionality. The design emphasized clean visuals and strong brand cues to attract attention and facilitate meaningful engagement. With designated zones for meetings, product highlights, and digital interaction, the space was crafted to support both business objectives and visitor comfort. The result was a professional, high-impact presence that aligned seamlessly with Al-Esraa’s identity and growth ambitions.