iiNEER Co. – MIDO Italy 2023
iiNEER Co. introduced its latest tool-tip innovations at MIDO Italy 2023, combining technical precision with sleek design to serve the evolving needs of the optical industry.
Detail Project
At MIDO Italy 2023, the world’s leading international eyewear exhibition, iiNEER Co. stood out with a minimalist, high-tech booth that reflected the company’s focus on precision tools for the optical and eyewear sectors. Designed to communicate functionality and innovation, the booth showcased iiNEER’s latest tool-tip solutions, adjustment tools, and precision instruments tailored for eyewear manufacturing and repair professionals.
Visitors were able to interact with product demos, consult with technical experts, and explore how iiNEER’s tools are engineered for performance and longevity. The booth design blended modern visuals with a professional layout, creating an approachable yet premium environment.
Scope
Concept, Design, Fabrication and Installation
Client
iiNEER Co.
Location
Milan, Italy
Project Year
2023
Surface Area
50 meters
MIDO Italy 2023
MIDO (Mostra Internazionale di Ottica, Optometria e Oftalmologia) is the world’s largest international trade fair dedicated to the eyewear industry. Held annually in Milan, Italy, MIDO 2023 brought together the biggest names in eyewear design, optical technology, equipment, accessories, and lens innovation.
With exhibitors and visitors from over 150 countries, the exhibition served as a global platform for networking, trend forecasting, and showcasing the future of vision care and eyewear fashion. From independent brands to multinational manufacturers, MIDO offers unmatched access to the latest in optical craftsmanship, sustainability in eyewear, 3D-printed frames, and cutting-edge ophthalmic technology.
MIDO 2023 also featured business matchmaking sessions, industry talks, and design awards—making it a must-attend event for anyone involved in the optical and eyewear sectors.